Selfridges Apparel Exhibit Reveals Importance of World’s Oceans

14 Jun

Today, I took a stroll down Oxford Street, one of London’s main streets for stellar shopping opportunities.

One of the must-sees on this long, busy strip is Selfridges & Co., an upscale department store. When I say upscale, I mean they have designer-designated rooms from Stella McCartney to Balenciaga to Miu Miu…clothes I not so much dreamt I would be in the same room with, much less touch. Being from the U.S. I honestly never thought shopping like this existed. Alexander McQueen’s room of fashions had a bodyguard of its own! Some rooms look like just that — rooms. One layout had these beautiful eggshell-colored, suede chaise lounges with decorative throw pillows with tassels and all in between the clothing racks…just in case you shop until you literally drop!

Selfridges is an emporium for clothing, handbags, shoes, accessories, make-up, perfume, among other things. They even have a food hall (with an American section) that would blow your mind.

And, just as Macy’s in New York is famous for their ornamental store window merchandising, so is Selfridges.

Launched May 2011 Selfridges decided to still showcase “pretty clothes,” but in so doing also raising awareness about the present state of the world’s oceans – in danger.

Selfridges reported they have raised upward of 90,000 pounds, an equivalent of nearly $150,000. The funds raised will contribute to the Zoological Society of London (ZSL) and their endeavors to create safe habitats for sea life.

Combining retail with charitable work, Selfridges has given the floor (at least a part of the ground level) to curator Judith Clark who has put together an apparel exhibit titled “Washed Up,” which also spills into some of their large store windows.

Here are some of the snapshots I took of the oceanic fashions:

"The Beach" by Jean-Charles de Castelbajac & Mariel Manuel

"Black Reef Dress" by John Rocha


"Lobster Bodybuilder Ensemble" by Mariel Manuel


"Structure and Geometry" by Junya Watanabe, Iris van Herpen and Sandra Backlund


"Reef Dress" by John Rocha


"LED Dress" by Hussein Chalayan


"Crystallization" by Iris Van Herpen


"Escapism Couture: Octopus Dress" by Iris Van Herpen


And this would not be the UK without a hat exhibit too. Here is a taste of what was on display:

Beach Comber Hat by Stephen Jones

Lobster Hat by Philip Treacy (as worn by Lady Gaga!)

Crystal Swimming Cap by Naomi Filmer


The fashion on display, however avant-garde, was a delight to look at, not to mention it is for a good cause.

To find out more about Project Ocean and how you can help go to: Project Ocean donate here!





One Response to “Selfridges Apparel Exhibit Reveals Importance of World’s Oceans”

  1. Marissa Hoffman June 15, 2011 at 6:35 pm #

    Haha right before you made your Lady Gaga comment I was just thinking that these look like her fashions! You should buy the octopus one and go roam the streets of London! Hahaha LOVE IT

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: